RT Strategies is methodology neutral. That means we have developed top-flight capabilities in the implementation of all kinds of public affairs opinion research.
A bipartisan polling and strategic consulting firm, RT Strategies, Inc., specializes in bringing the latest innovations in survey research to public affairs clients.
RT Strategies is led by Thomas Riehle, an experienced and highly respected pollster. We have been investigating innovations in intelligence gathering for our clients, focusing in particular on new approaches being launched by the globally-focused, European-based survey research giants, and new methodologies developed by technology-driven West Coast research companies. We believe we have identified an array of new methodologies and approaches, including on-line polling used in combination with traditional RDD sampling telephone polls. We can offer our clients better intelligence and insights by designing multiple approaches in this fast-changing technology environment.
These approaches include:
The National Telephone Omnibus. When multiple clients need answers on only a handful of poll questions each, from a representative national (RDD sample) survey of 1,000 adults, RT Strategies delivers results quickly and inexpensively from our next National Omnibus Poll, without the cost and delay of each client mounting a full-fledged custom poll for that purpose. We also use this omnibus poll to conduct our national political poll for public release in partnership with the Cook Political Report. That's why all National Omnibus Poll clients can be confident that the highest standards for quality and accuracy are delivered, along with time and cost savings. The omnibus is also valuable for clients seeking to interview a small subgroup target audience that is hard to find, by screening through several consecutive omnibus surveys, and asking questions only of those in the representative national sample of that very small but influential subgroup.
On-line panel research. Once telephone polling using traditional scientific sampling methodologies has identified a client's key target audience, on-line panels allow for exploration of that target group's attitudes in greater depth. We can download images of print advertising, video and audio files, as well as standard poll questions for rapid, reliable quantitative message testing.
On-line focus groups. Web-based focus groups with key target groups offer qualitative sessions with participants from across the country. Virtual reality capabilities give participants a great environment in which to express their underlying feelings and attitudes about issues, products and messages.
Interactive Voice Response (IVR) using automated interviewing devices means that clients who need tracking research can get a quick measure of attitudes on a few simple questions from a specific region or market. IVR polling is fast, reliable, and because costs are so low (as little as one-fifth the cost of polls using live interviewers), IVR means clients can afford very robust sample sizes that will support in-depth key-group analysis.