RT Strategies is a bipartisan public affairs opinion research and polling organization, sponsor of the National Omnibus Poll, and partners of the Cook Political Report/RT Strategies Poll.
Our methodology is neutral, using the best tools available for each assignment: random digit dialing (RDD) telephone polls, interactive voice response (IVR) polling, on-line panel research and qualitative research.
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Thomas Riehle currently provides strategic advice and consulting to clients in the fields of U.S. and global public opinion, public affairs, and corporate reputation as a Partner of RT Strategies.
Mr. Riehle was the founder of Ipsos Public Affairs in the U.S. (2001-2005), and while there he founded the Ipsos Public Affairs/Associated Press poll, the most cited public poll in the world, which regularly serves as the basis for Associated Press reports on public attitudes about politics, the economy, personal finance and social issues in the U.S., Canada, the five largest countries of Europe, Korea and Japan.
For 15 years, Mr. Riehle worked at two of the leading Democratic polling firms in Washington D.C.—Caddell and Associates (1985-1986) and at Peter D. Hart Research Associates (1987-2001), where he was a principal at Hart-Riehle-Hartwig, the non-campaign polling division of Hart Research. For much of that period, Mr. Riehle was also a consistent winner in providing polling support for candidates and ballot initiatives and referendum campaigns, in the 50 states and beyond.
Mr. Riehle expanded the role of the political campaign pollster as a strategic counselor on issues of corporate public policy and corporate image. For a range of corporate clients including AOL, AT&T, Chrysler, Fannie Mae, FedEx, MCI, Microsoft, National Cattlemen's Beef Association, Time-Warner and others, Mr. Riehle was an innovator in development of survey research tracking tools measuring attitudes among the public and among public policy decision makers and industry insiders in over 40 countries. Mr. Riehle also worked in audience research for print publications and television news organizations, and in membership research for public policy groups focused on issues such as civil liberties, the death penalty, education and the environment.
In addition to his experience as a Washington pollster, Mr. Riehle has a deep background in the media and media relations. He served as press secretary to Rep. Howard L. Berman (D-CA), and as a journalist for six years prior to that, on the staff of National Journal, the Baron Report, Harper's magazine, and other publications. He was founding editor of Opinion Outlook, the first newsletter covering the public opinion polling industry. He also helped design and execute American Opinion, an 8-page quarterly Wall Street Journal Poll special section.